Welcome to The EXPERIENCE Institute®

The industry needed it. TEI built it.

Co-founded by industry veteran, Mickey Schaefer, The EXPERIENCE Institute® (TEI) has devoted 2,000 hours of primary research to define and validate consumer-driven standards. We have developed a set of tools and products that give destinations CONSISTENCY in assessing visitor satisfaction. And, a STRUCTURE that aligns stakeholders to a ‘shared product’ that can be strengthened together. Through TEI, destinations, their civic leaders and stakeholders have an objective way to fuel their visitor economy — Competitive Positioning, Visitor Satisfaction and Visitor Growth.

The Sale Isn't Made When the Convention is Booked.

The Sale Is Made When the Convention Leaves.

83%

LIKELY TO RECOMMEND DESTINATION IF EXPERIENCE IS POSITIVE

78%

LIKELY TO RETURN TO DESTINATION FOR LEISURE IF EXPERIENCE IS POSITIVE

93%

GEN X AND GEN Y MILLENNIALS HAVING A HIGH PROPENSITY TO ATTEND

78%

GET 'OUT & ABOUT' FORMING OPINIONS ON DESTINATION EXPERIENCE

The Latest from The EXPERIENCE Institute®

Understanding Attendees

Decision To Attend Study

Full Report with Executive Summary

Full Report with Executive Summary

Get valuable insight from over 7,000 prospective and current attendees — from Millennials to Boomers. Download the Free Report PDF


Maximize Attendance Toolkit

Maximize Attendance Toolkit

Get all the tools you need to maximize attendance. Develop targeted promotion strategies, together! Get the Toolkit PDF


FAQ — Frequently Asked Questions

FAQ — Frequently Asked Questions

Why this study? Learn more about the Vision and why the entire industry is testing the Template throughout 2016. Get the Study FAQ PDF


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Behavior Profile Template

Video Overview

Video Overview

Watch this 90-second YouTube overview to learn more about the power of the new Behavioral Profile Template! Watch the video


Get the Free Template

Get the Free Template

A tool to fuel dialogue between DMOs and Meeting/Expo Professionals and develop marketing strategies, together! Download the Free Template PDF


Template FAQ — Benefits & Tips

Template FAQ — Benefits & Tips

How can we help the industry test the Template throughout 2016? What's the benefit to us? To the industry? Download the FAQ PDF


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Experience Dedicated® Destinations

A list of our clients

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Want to know more about The EXPERIENCE Institute?

Call us at +1 (800) 499-2101 or find us on: