Welcome to The EXPERIENCE Institute®

The industry needed it. TEI built it.

Co-founded by industry veteran, Mickey Schaefer, The EXPERIENCE Institute® (TEI) has devoted 2,000 hours of primary research to define and validate consumer-driven standards. We have developed a set of tools and products that give destinations CONSISTENCY in assessing visitor satisfaction. And, a STRUCTURE that aligns stakeholders to a ‘shared product’ that can be strengthened together. Through TEI, destinations, their civic leaders and stakeholders have an objective way to fuel their visitor economy — Competitive Positioning, Visitor Satisfaction and Visitor Growth.

Savvy destinations use TEI to strengthen their brand EXPERIENCE.


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The Sale Isn't Made When the Convention is Booked.

The Sale Is Made When the Convention Leaves.

88%

LIKELY TO RECOMMEND DESTINATION IF EXPERIENCE IS POSITIVE

79%

LIKELY TO RETURN TO DESTINATION FOR LEISURE IF EXPERIENCE IS POSITIVE

95%

GEN X AND GEN Y MILLENNIALS HAVING A HIGH PROPENSITY TO ATTEND

79%

GET 'OUT & ABOUT' FORMING OPINIONS ON DESTINATION EXPERIENCE

The Latest from The EXPERIENCE Institute®

Understanding Attendees

Decision To Attend Study

Full Report with Executive Summary

Full Report with Executive Summary

Get valuable insight from over 8,900 prospective and current attendees — from Millennials to Boomers. Download the Free Report PDF


Maximize Attendance Toolkit

Maximize Attendance Toolkit

Get all the tools you need to maximize attendance. Develop targeted promotion strategies, together! Get the Toolkit PDF


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Behavioral Profile Template

Get the Free Template

Get the Free Template

A tool to fuel dialogue between CVBs and Meeting/Expo Professionals and develop marketing strategies, together! Download the Free Template PDF


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Experience Dedicated® Destinations

Clients dedicated to their experience

Want to know more about The EXPERIENCE Institute?

Call our CEO at +1 (520) 219-0469 or find us on: