Break down silos and get all sectors working together to create positive, memorable experiences at every 'touch point'. Destinations that 'get it' work together, collaboratively and strategically to bolster their visitor economy.
Welcome to The EXPERIENCE Institute®
The industry needed it. TEI built it.
Co-founded by industry veteran, Mickey Schaefer, The EXPERIENCE Institute® (TEI) has devoted 2,000 hours of primary research to define and validate consumer-driven standards. We have developed a set of tools and products that give destinations CONSISTENCY in assessing visitor satisfaction. And, a STRUCTURE that aligns stakeholders to a ‘shared product’ that can be strengthened together. Through TEI, destinations, their civic leaders and stakeholders have an objective way to fuel their visitor economy — Competitive Positioning, Visitor Satisfaction and Visitor Growth.
Savvy destinations use TEI to strengthen their brand EXPERIENCE.
The Sale Isn't Made When the Convention is Booked.
The Sale Is Made When the Convention Leaves.
LIKELY TO RECOMMEND DESTINATION IF EXPERIENCE IS POSITIVE
LIKELY TO RETURN TO DESTINATION FOR LEISURE IF EXPERIENCE IS POSITIVE
GEN X AND GEN Y MILLENNIALS HAVING A HIGH PROPENSITY TO ATTEND
GET 'OUT & ABOUT' FORMING OPINIONS ON DESTINATION EXPERIENCE
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Decision To Attend Study
Full Report with Executive Summary
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The EXPERIENCE Institute® (TEI) is dedicated to strengthening the VISITOR ECONOMY by advancing the Visitor Experience. Through the industry's only consumer standards, ongoing research and industry collaboration, TEI is working with organizations and destinations to focus on the holistic view of the Total Visitor Experience.
West Coast Office
P.O. Box 70186
Tucson, AZ 85737
East Coast Office
520 S Harrington St.
Raleigh, NC 27601